Discover Your Startup Personality

Humans are built for connection. We tend to personify things, including brands. As a business or brand, leveraging your brand’s personality is the best way to create a connection that speaks to your target audience. There are 12 Master Brand Archetypes. Which one are you?

For each question, drag and drop your answers to sort them in order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

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